Morristown Municipal Airport has been a long-time client of The DavidHenry Agency, relying on them for web site and tradeshow materials. In 2010, The DavidHenry Agency was asked to turn their existing tradeshow structure into something new. I took the initial booth construction and recreated it using a 3D modeling program. From there I was able to break down and rearrange the pieces to build a new structure for use at tradeshows. With a reduced footprint and more centralized focus for attendees, we were able to save the client money and provide a better experience.
A new series of printed pieces was developed to cover the tradeshow structure once the final arrangement was approved. Taking a cue from their previous materials, we took their selling point of “27 miles to NYC” and developed a small campaign to cover and surround the tradeshow materials.
*Winner of an NJ Ad Club Jersey Award