Holiday 2013 was an exciting time to be a gamer with the pending releases of new next-gen home consoles. These ad units were designed and built based on a launch strategy for the new Xbox One, which included competitive positioning for the Xbox 360 and it’s vast library of titles. These initiatives working in tandem helped to diversify Microsoft’s offerings for the holiday season, and helped to attract gamers of all tastes and budgets. The ads sparked hype for the new console, and helped to bring newcomers into the Xbox ecosystem.

A selection of high impact mobile, tablet, and desktop units were created for the launch of the XboxOne. These included syndicated content from the upcoming game pages on the Xbox website. These units showed off the look of the new hardware, included real game-playing footage, and also displayed relevant tweets from Twitter to boost the hype on multiple fronts; all within a single unit.

The Xbox 360 portion of the project brought in deals from local and online retailers for both hardware and games, as well as industry-trusted reviews. Content in the unit was delivered in multiple ways, including product carousels that the user could engage with to find actual game content.