This is another project during my time at Kontera Technologies, which features an extension of a Cadillac campaign, ATS vs The World. We adapted the creative for the campaign to work within our unit offerings, and also leverage some native advertising as well. The iPad Tapestry unit was designed as a website takeover. The unit delivers relevant sponsored content along with a designed interactive ad, which played video for world locations that the user would choose from the menu. To the left and right of the ad, you will notice panels that would be easily accessed by swiping. The panels feature blogger content on the left and Facebook posts on the right.

Other custom units included the Inspire full screen takeover for desktop. That unit housed 4 selectable videos as well as a sponsored content feed related to the Cadillac ATS.

Standard 300×250 units were also created, in addition to a large mobile banner