During my time at Kontera I built a number of ad units for LG to showcase their lineup of electronics, including phones, 3D televisions, and home appliances. Care was taken to remain true to the clean and elegant aesthetic the company is known for while designing the ads. Information in each ad is clean and concise while indicating interactivity through the sparing use of the magenta color. This was especially important in the more complex units like the 500×300 and expandable full-screen takeover, which were measured on engagement as a success metric.